Public relations (PR) is a field concerned with maintaining public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians.
An earlier definition of public relations, by The first World Assembly of Public Relations Associations held in Mexico City in August 1978, was "The art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest."
Others define it as the practice of managing communication between an organization and its publics. Pubic relations provides an organization or individual exposure to their audiences using topics of public interest and news items that provide a third-party endorsement and do not direct payment. Once common activities include speaking at conferences, working with the media, crisis communications and social media engagement, and employee communication.
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